In this lecture, Ma'am Matec discusses effective brand positioning, and how it can be used to create a successful brand that is relevant to consumers.
Brand Positioning
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The Magisterial Lecture series is a collection of selected talks from Ateneo classes, delivered by some of the University’s most respected faculty members. They are produced and shared for the benefit of learners everywhere. Magisterial Lectures will be available on Areté’s YouTube channel for free.
Magisterial Lectures is an Areté Production done in partnership with The Department of Communication, Loyola Schools and the Eugenio Lopez Jr. Center for Multimedia Communication.
Magisterial Lectures
Kapal ng Mukha, Kapalpakan, at Iba Pang Salik ng Kabibuhan
Our Way Forward
Political Empowerment as Protection: The Way Forward for Filipino Domestic Workers in the Time of COVID-19
Our Way Forward
Physical Fitness in a Time of Isolation
Magisterial Lectures
Beyond the Font and Logo: What Design Can Do in This Age of Polarity
Magisterial Lectures
Is Democracy The Solution or The Problem?
Sandaang Salaysay
Ang Mga Kuwento ni Lola Basyang: Rosamistica
Sandaang Salaysay
Ang Pitong Tanga
Virtual Programs
Silk Screen Printing with Andrei and Sheina Salud
Sandaang Salaysay
Pulo ng Digmaan: Alamat ng Pulo Apo
