In this lecture, Ma'am Matec discusses effective brand positioning, and how it can be used to create a successful brand that is relevant to consumers.
Brand Positioning
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The Magisterial Lecture series is a collection of selected talks from Ateneo classes, delivered by some of the University’s most respected faculty members. They are produced and shared for the benefit of learners everywhere. Magisterial Lectures will be available on Areté’s YouTube channel for free.
Magisterial Lectures is an Areté Production done in partnership with The Department of Communication, Loyola Schools and the Eugenio Lopez Jr. Center for Multimedia Communication.
Our Way Forward
Ang Liwanag at Dilim ni Emilio Jacinto
Virtual Programs
Homemade Upcycled DIY Earrings
Sandaang Salaysay
Mangita and Larina
Magisterial Lectures
Declaration of Nullity of Marriage in the Catholic Church
Sandaang Salaysay
Asul Na Araw
Sandaang Salaysay
The Sultan With A Heart of Stone
Sandaang Salaysay
Made Perfect in Weakness
Magisterial Lectures
Beyond Survival: City Resilience From A Systems Perspective
Sandaang Salaysay
The Amazing Hat
