In this lecture, Ma'am Matec discusses effective brand positioning, and how it can be used to create a successful brand that is relevant to consumers.
The Magisterial Lecture series is a collection of selected talks from Ateneo classes, delivered by some of the University’s most respected faculty members. They are produced and shared for the benefit of learners everywhere. Magisterial Lectures will be available on Areté’s YouTube channel for free.
Magisterial Lectures is an Areté Production done in partnership with The Department of Communication, Loyola Schools and the Eugenio Lopez Jr. Center for Multimedia Communication.