In this lecture, Ma'am Matec discusses effective brand positioning, and how it can be used to create a successful brand that is relevant to consumers.
Brand Positioning
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The Magisterial Lecture series is a collection of selected talks from Ateneo classes, delivered by some of the University’s most respected faculty members. They are produced and shared for the benefit of learners everywhere. Magisterial Lectures will be available on Areté’s YouTube channel for free.
Magisterial Lectures is an Areté Production done in partnership with The Department of Communication, Loyola Schools and the Eugenio Lopez Jr. Center for Multimedia Communication.
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Transitional Justice and Eroded Institutions
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A Brand New Perspective for our Brave New World
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Unlocking the Power of the Franchising Format: Choosing the Right Franchisor
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Theater, Trauma, and the Rehearsal to Recovery
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Science Communication: It’s More Complex Than Simply Simplifying
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Sports: Hoping For A Full Comeback
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In the Debts of Crisis: Debunking Myths on Philippine Public Debt
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The Poor Man Who Became King
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Why Dogs Wag Their Tails
