
Magisterial Lectures
Brand Positioning
In this lecture, Ma'am Matec discusses effective brand positioning, and how it can be used to create a successful brand that is relevant to consumers.

In this lecture, Ma'am Matec discusses effective brand positioning, and how it can be used to create a successful brand that is relevant to consumers.
The Magisterial Lecture series is a collection of selected talks from Ateneo classes, delivered by some of the University’s most respected faculty members. They are produced and shared for the benefit of learners everywhere. Magisterial Lectures will be available on Areté’s YouTube channel for free.
Magisterial Lectures is an Areté Production done in partnership with The Department of Communication, Loyola Schools and the Eugenio Lopez Jr. Center for Multimedia Communication.
Video
Presentation Slides









Magisterial Lectures
Selected talks from Ateneo classes


The Problem-Solving Mode: Filipino Social Scientists and...

Consumer Insight: The Psychology of Marketing Communication

What Can the Philippines Contribute to Win Against...

Is Blood Really Thicker Than Water? How the Church...

Declaration of Nullity of Marriage in the Catholic Church

Winning With Data

Color Dramaturgy: Stage Lighting

In the Beginning: Humanizing History Introductory Lecture
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