Consumer Insight: The Psychology of Marketing Communication

Oman Tanchingco tackles going beyond delivering a brand's message and into the heart of marketing communication: learning about consumers.

Norman S Tanchingco, MA is the Chair of the Marketing and Law Department of the John Gokongwei School of Management. He has been a marketing practitioner for almost three decades, working on over 200 global and local brands. After starting his career working in multinational advertising agencies, he founded a network of local marketing services agencies called The Community which provides marketing consultancy, research, experiential marketing, advertising, digital marketing, content development, learning and development, and educational technology. He has a Masters in Social Psychology and is currently finishing his PhD in Psychology also at the Ateneo de Manila University.

File Download

Download presentation slides

Download This File


The Magisterial Lecture series is a collection of selected talks from Ateneo classes, delivered by some of the University’s most respected faculty members. They are produced and shared for the benefit of learners everywhere. Magisterial Lectures will be available on Areté’s YouTube channel for free.

Magisterial Lectures is an Areté Production done in partnership with The Department of Communication, Loyola Schools and the Eugenio Lopez Jr. Center for Multimedia Communication.

In times of uncertainty, we find solace in each other, and turn to places online that allow us to learn, move, and interact remotely. We are proud to present Areté Connect: an online portal where you can access our programs no matter where you are.